Alpha Broadcasting/Portland Opens Bing Performance Lounge

A Bing Deal

The brand-new Live Performance Lounge – part of ALPHA BROADCASTING’s new studios and offices in PAC WEST CENTER in PORTLAND, OR, -- has now been rebranded at THE BING LOUNGE, as they have partnered with MICROSOFT and its BING brand.

The festivities kicked off TODAY (8/24) with the announcement of the title sponsorship made by ALPHA President/COO BOB PROFFITT and BING GM DANIELLE TIEDT, followed by a performance by FIVE FOR FIGHTING.

This inaugural week will also feature live, intimate performances by MELISSA ETHERIDGE, CROWDED HOUSE and the DOOBIE BROTHERS. Many more artists are booked for the coming weeks tied to the various ALPHA stations in PORTLAND – especially Triple A KINK -- including SHAWN MULLINS, THE AVETT BROTHERS, LEE BRYCE, JUSTIN MOORE, MODERN ENGLISH, THE BLACK KEYS and MUMFORD & SONS.

“KINK has been on the forefront of the Live Performance Lounge for the last 15 years and has solidified a reputation for getting everyone from the most-established artists to those bands just emerging on the scene. The bar has been set high and when we saw the opportunity to build a state-of-the-art performance lounge in the PAC WEST CENTER, we jumped at the chance,” commented PROFFITT. “Leveraging not only KINK, but KUPL, KUFO, 95.5 the Game, KXL and Freedom 970 into Country, Rock, Sports, Talk and numerous other events opens the door wide open to bring PORTLAND and the world incredible content with this amazing BING partnership.”

THE BING LOUNGE will host a variety of musical performances, medical and business speaker series as well as visiting dignitaries, athletes, celebrities, cultural icons and more. In addition, BING will have online exclusive rights to the performance and event video content, all of which will be available on BING Video for a global audience. Musical performances and event segments will also air on the ALPHA radio stations.

“PORTLAND shares BING'S passion for music, and THE BING LOUNGE is a great opportunity to bring the music experience to life for the passionate music community in PORTLAND – and ultimately music fans everywhere,” said TIEDT.

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