Clear Channel Launches Radio Now In Memphis
September 10, 2010 at 11:31 AM (PT)
Capitalizing on EAST ARKANSAS BROADCASTERS Top 40 KIYS (101.9 KISS FM)/JONESBORO, AR moving to 101.7 (NET NEWS, 9/8), CLEAR CHANNEL has taken the 101.9 frequency to launch a new Top 40 for MEMPHIS as KWNW (RADIO NOW).
"We have seen a general dissatisfaction with mainstream contemporary radio among young adults in MEMPHIS," CLEAR CHANNEL SVP/Programming JON ZELLNER said. "We have built a radio station custom-designed to reach those music fans who have been settling. RADIO NOW focuses on today’s music that’s reacting and selling all over MEMPHIS."
"It’s always exciting to launch a new radio station, but especially satisfying to bring on a format so fresh and new," CLEAR CHANNEL Market Manager MICHAEL OPPENHEIMER added. "Not to mention the use of new technology to reach young people such as TWITTER, FACEBOOK and our iHEARTRADIO app which brings RADIO NOW to listeners 'phones." The app is available for Blackberry, Droid and iPhone.
Check out the station’s website here.