Internet In The Car: Will It Become Radio's Friend Or Foe?
September 15, 2010 at 1:50 PM (PT)
The day is not far off that you will be able to bookmark your favorite radio station, or stream it into your car and theoretically drive anywhere listening to what you want -- without the restriction of a tower!
But is this technological eventuality a good thing ... or not?
It's not great news, according to Media Consultant MARK RAMSEY (who also writes AREA-51 for ALL ACCESS) and VIP RESEARCH, which just completed a national survey of 2,141 12+ U.S. radio listeners with these key findings:
1. One out of three radio listeners would listen to less terrestrial radio if they had an Internet Radio installed in their car.
2. Given a choice between an Internet radio in their car and a radio built into their iPOD or mp3 player, almost 60% of radio listeners prefer the Internet radio.
According to RAMSEY, "Internet Radio in cars has a significant value proposition. I'm not talking here about the kind of Internet radio we get today via a rather clunky cable linking a mobile device to a dashboard. My question paints the picture of an inevitable integration and personalization of the car dashboard where Internet-enabled audio is as easy and convenient and accessible as the over-the-air broadcasts, which currently dominate the in-car experience."
For a full look at MARK's blog, click here.
And for an abbreviated look at the VIP report, click here.