Vanderbilt Explores Sale Of WRVU
September 17, 2010 at 4:30 AM (PT)
VANDERBILT UNIVERSITY's VANDERBILT STUDENT COMMUNICATIONS INC. announced THURSDAY that it is "is exploring the migration of radio station WRVU to exclusively online programming and the sale of its broadcast license." The school would use the proceeds of the sale to "create an endowment to support innovative student media experiences, facilities and operations at VANDERBILT in perpetuity."
"Currently operating revenue for student media is mostly generated from print advertising whose future is less than certain," said VSC board chair MARK WOLLAEGER. "We want to explore whether a sale would help protect our students' future interests better."
"Our surveys indicate that each year fewer VANDERBILT students are listening to over-the-air radio," WOLLAEGER said. "Our other traditional media outlets, such as InsideVandy.com and VTV, have already begun to experiment with new opportunities within today's rapidly changing media environment, making them among the most innovative and progressive nationally. It is time to explore how WRVU could be transformed as well in order to keep pace with the times and anticipate new developments."
VANDERBILT's station, noncommercial WRVU/NASHVILLE, began as a campus-only carrier-current facility in 1953.