Lenco Mobile Acquires Jetcast
September 21, 2010 at 4:14 AM (PT)
LENCO MOBILE INC. has signed a definitive agreement to acquire JETCAST, INC., a leading provider of monetization solutions for radio and television broadcasters.
Announcing the acquisition, LENCO CEO/Pres. MICHAEL LEVINSOHN said, "Over the last eight months, we have been building the RadioLoyalty platform with JETCAST. During that time it became evident that JETCAST has a unique, defensible and highly scalable business that, when coupled to our mobile and internet technology platforms, provides our carrier partners and mobile brand advertisers with superior advertising solutions and better ROI."
"The JETCAST shareholders were unanimous in their support for the transaction because they felt that LENCO MOBILE will expand JETCAST's already large and diverse group of Internet and mobile broadcasters. The close relationship with LENCO MOBILE provides additional resources, products and services that JETCAST believes will grow their audience, broadcaster base, and monetization capabilities even faster," said JETCAST CEO JOHN WILLIAMS.