24/7 Comedy Radio Debuts On KFNY-A/Riverside, CA
September 27, 2010 at 4:25 AM (PT)
CLEAR CHANNEL Spanish Oldies KDIF-A (LA PRECIOSA 1440)/RIVERSIDE-SAN BERNARDINO, CA has become KFNY-A (FUNNY 1440), the first affiliate of 24/7 COMEDY RADIO. The station is debuting the all-comedy format TODAY (9/27).
"I'm a fan of stand-up comedy on the radio," said CLEAR CHANNEL SVP/Programming JON ZELLNER. "We've seen the format work for satellite radio, and it's a no-brainer for terrestrial stations looking to differentiate themselves from everything else on today's broadcast spectrum.
"On AM radio you have to find a niche -- something special that no one else is doing -- and with a high probability for success," said CLEAR CHANNEL RIVERSIDE Market Manager BOB RIDZAK. "24/7 COMEDY RADIO is something no one else is doing in RIVERSIDE, and everyone loves to laugh. Laughing is healthy, and in today's current environment it provides an outlet -- a listener's special place."
"24/7 COMEDY RADIO is the solution for many under-performing stations with a strong signal, but without a distinctive format in their group's cluster or even in the overall market," said DONKEY COMEDY NETWORK President and founder BILL BUNGEROTH. "The need to laugh is universal and right now, more than ever, that's exactly what listeners need and want, and we are giving it to them."
"We're delighted to work with Clear Channel to provide their Riverside cluster with a unique format option that cannot easily be duplicated," said DONKEY COMEDY NETWORK Director, Affiliate Sales DAVE VAN DYKE. "The 24/7 COMEDY RADIO answers CLEAR CHANNEL's need in RIVERSIDE for a foreground format that engages a cross-section of listener profiles and will generate several listening occasions per day."
"Today's short-attention-span audience responds well to short comedic bits and the fast pace of stand-up comedy," said DONKEY COMEDY NETWORK founding partner and network Operations Director GEORGE GIMARC. "We conducted extensive consumer research to ensure 24/7 COMEDY RADIO would yield ratings and revenue success, and we will continue that research as we roll out across the country."
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