MaxiRate Introduces 'Airline Pricing Model' To Radio
September 27, 2010 at 6:42 AM (PT)
MAXIRATE has introduced what it calls "Airline-modeled Inventory Management," to the radio business. MAXIRATE gives revenue-maximizing pricing guidance and direction to Station Management, including "What-If" scenarios, Revenue Projections, and detailed Inventory Management tools. Account Executives enjoy easy-to-use web-based Rate Cards with rates for multiple spot lengths, all real-time and available 24/7 in "the cloud."
"Remember MAXAGRID? It was great, we loved it. But when it went away, we never found a replacement that was as good, so we began pricing our inventory 'from the hip'," said RENDA BROADCASTING VP JUDY REICH. "We’re now using MAXIRATE; it’s been a great replacement and great upgrade. I already know what rates I need to hit our 2011 forecast, and I manage it all online. No software. No CDs."
"Although it’s a replication of the Airline revenue model, we left out their strategy of overselling," said MAXIRATE Chief Software Architect TONY RENDA. "MAXIRATE is all Radio: It integrates with multiple traffic systems, creates rates for multiple spot lengths, generates clear concise graphs, and provides a full 52 weeks of guidance to managers. Our stations love generating more revenue with the same inventory."
More information is available at MaxiRate.com.