Talk Radio Network To Launch All-News Programming
September 27, 2010 at 11:57 AM (PT)
TALK RADIO NETWORK has announced a new long-form all-News radio network, offering multiple live three-hour weekday syndicated news programs beginning in JANUARY with an initial show followed by launches of four more dayparted blocks throughout the year, totaling 15 hours per day by the end of 2011.
"There is not enough quality syndicated long-form news radio programming to fill the gap," said CEO MARK MASTERS. "The upcoming demand -- especially with FM's move into the format -- must be filled with up-to-the-minute breaking news programming that works for both revenue and ratings ... Our teams will fill the void on both ends of the spoken word spectrum, with 'Best in Breed' opinion talk through the different TRN networks, and long-form news only programming specifically designed for radio, through the new all news radio network."
"The flexibility of being able to 'cherry-pick' certain three-hour long-form news blocks, or go all-news, all the time will be unprecedented and highly profitable for our affiliates," added MASTERS.
"Long-form syndicated co-anchored news-blocks' time has come," said RRN Pres./Programming and President of TALK RADIO NETWORK SYNDICATIONS, LTD. PHIL BOYCE. "The MONDAY through FRIDAY news programming the news network will be launching is designed to drive the news cycle, and make our new news network the place to go for breaking news stories on radio first ... Because of the greatly increased speed of the news cycle in recent years, as well as the massive cost at the radio group and station level for radio news rooms -- costs which they can no longer afford -- many operators are now saying that long form syndicated radio news is now essential to the syndication landscape. We agree."