ESPN Names Carol Kruse SVP/Marketing
September 29, 2010 at 7:23 AM (PT)
ESPN has named CAROL KRUSE as its SVP/Marketing. KRUSE, who has been with The COCA-COLA Company for nine years and has led its global interactive marketing team as VP for the past three years, will begin her new duties with ESPN on OCTOBER 25th, reporting to EVP/Marketing SEAN BRATCHES.
BRATCHES said, "CAROL KRUSE possesses both a proven record of success helping to build a major global brand and a demonstrated ability to innovate and lead in the digital space to maximize brand strength and growth. We welcome CAROL to the company and will look to her to lead the ESPN brand into the future."
"I have had a great nine years at COCA-COLA and now look eagerly to this new opportunity to steward the leading global sports brand, ESPN. I am passionate about sports and what ESPN represents to sports fans; I look forward to engaging them further," KRUSE said.