KHTT Becomes Radio Gaga
October 4, 2010 at 12:35 PM (PT)
When RENDA Top 40 KHTT (106.9 K-HITS)/TULSA learned LADY GAGA's tour would land in town next APRIL, PD JET BLACK jumped into action. BLACK told ALL ACCESS, "Technically, we weren't allowed to say anything until today. So, technically, we didn't. Instead, we started playing millisecond snippets of her song "JUST DANCE" to generate water cooler talk." The stunt worked. By early FRIDAY the station had well over 1000 calls wondering what was up.
BLACK continued, "Today at 7:10am we pulled out all the stops and started giving away a pair of tickets to the show - and will give them away all day until we run out. We changed the station name to RADIO GAGA 106.9 and are playing an ASSLOAD of GAGA tracks. Only fitting we should do this, since we were the first station in the world to play her first song (as proven by MEDIABASE)."