Arbitron Sells Adelante Media On PPM, Diaries
October 5, 2010 at 1:48 PM (PT)
ADELANTE MEDIA GROUP, formerly BUSTOS MEDIA, has signed a multi-year contract with ARBITRON for Portable People Meter and Diary radio ratings services across all of its radio markets.
"ARBITRON is the gold-standard in audience measurement and we are pleased to have expanded our partnership for both our PPM and diary markets," ADELANTE MEDIA GROUP CEO JAY MEYERS said. "As a new broadcast company serving the fastest growing segment of the U.S. population, ADELANTE has followed the industry debate closely. We recognize and appreciate the excellent progress Arbitron has made refining the representativeness of their sample. At ADELANTE, we will use both ARBITRON’s Diary and PPM data to give advertisers confidence in their Hispanic radio buys."
"We are thrilled to announce this expanded agreement with Adelante Media, a new broadcast company focused on serving the emerging Hispanic markets," ARBITRON EVP/Chief Sales & Marketing Officer CAROL HANLEY said. "With the ARBITRON ratings services, Adelante Media can give advertisers the evidence they need to effectively reach today’s Hispanic consumer."