KRZR Flips To 103.7 The Beat
October 6, 2010 at 12:41 PM (PT)
CLEAR CHANNEL Active Rocker KRZR/FRESNO has gone dark as a Rocker and flipping to an Urban format. Visitors to the stations website are greeted with this message: “After two decades of rockin' the valley, The Wild Hare is headin' down the rabbit hole to our new hi-def home. The valley's only real rock lives on, now even better, in high definition audio! The great KRZR rock you love can now be found on HD radio, at 103.7 HD-2.” Check it out here .
Launching in its place is the debut of 103.7 THE BEAT. JEFF NEGRETE, VP/Market Manager states, “This exclusive new format to the FRESNO radio market brings energy and a sound that has not been heard in 20 years! 103.7 THE BEAT mirrors our area’s fastest growing population, the Gen-Xer’s. THE BEAT will become their favorite radio destination, this music is an integral part of their life.”
OM, STEVE WEED added “103.7 THE BEAT fills a musical void in FRESNO and the central valley. This station has a unique vibe, showcasing the best Hip Hop, R&B, Freestyle and Funk from the 80’s and 90’s. THE BEAT truly reflects the rhythm of the valley.”