KYSR To Conduct "Star Music Search"
April 6, 2006 at 5:48 PM (PT)
On SUNDAY (4/9) CLEAR CHANNEL Hot AC KYSR (STAR 98.7)/LOS ANGELES will conduct their on-air "STAR MUSIC SEARCH" from 7-9p playing 500 song clips without commercial interruption. STAR 98.7 will encourage listeners to log on to www.Star987.com and vote for the songs they want to hear. Then on MONDAY (4/10), the results will then be reflected on the station's playlist.
STAR 98.7 PD MIKE MARINO commented, "Typically, radio stations will survey listeners’ music preferences by doing music tests with small sample audiences in a cold hotel ballroom, or by phoning them at home and interrupting their dinner. As far as I know, this is the first time a radio station has opened up a music test to [get] input from the entire audience (really all of Southern California) by doing it on-air. This will be the first step in STAR 98.7’s new on-going commitment to collect and respond to listener input on our programming."