Fistful Of Mercy Album Gets A Major Launch
October 15, 2010 at 11:56 AM (PT)
FISTFUL OF MERCY – the special side project featuring BEN HARPER, JOSEPH ARTHUR AND DHANI HARRISON -- has some important "friends" helping out for the launch of their new album.
First, an eBlast about the band has been sent out to the entire BEATLES database of over 84 million people, giving them information about the project and a taste of the music.
Second, STARBUCKS is poised to launch its brand-new STARBUCKS DIGITAL NETWORK tied-in with its website and Wi-Fi network of over 6,700 locations. This new lifestyle/social network initiative will spotlight music, among other things, and FISTFUL OF MERCY has been chosen as the inaugural music act that they are using to launch the network. Everyone who logs in to STARBUCKS’ site or their nationwide Wi-Fi system will be given a main-page offer to get two FISTFUL OF MERCY tracks and a video.
More about the STARBUCKS DIGITAL NETWORK will be revealed next week when it launches.
The song "Father’s Son" from the "As I Call You Down" album is already climbing the charts at Triple A radio.