Myspace Debuts New Brand, Website And Suite Of Products
October 27, 2010 at 4:02 AM (PT)
After falling far behind FACEBOOK as a social network destination, MYSPACE has announced a new brand, website and a suite of products that they hope redefine the company as a social entertainment destination for GEN Y. The company said MYSPACE "is creating a rich, highly personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television and games and will be available through multiple platforms, including online, mobile devices and offline events."
"This marks the beginning of an exciting turning point for MYSPACE. Our new strategy expands on MYSPACE’s existing strengths -- a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users," said MYSPACE CEO MIKE JONES. "MYSPACE is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures. This is the just the first step and there will be many more features, programs and improvements to come."