Univision To Serve As Media Partner For Pre-Super Bowl Events
October 28, 2010 at 4:15 AM (PT)
UNIVISION will serve as Official Hispanic Media Partner of select NFL events surrounding SUPER BOWL XLV in DALLAS, the company announced WEDNESDAY (10/27). The Spanish-language media company will sponsor the "Sonodos PEPSI SUPER BOWL Fan Jam" (televised by UNIVISION's TELEFUTURA network), the celebrity flag football game "Tazon Latino Presentado por PEPSI" (to air on the UNIVISION TV network), and the NFL Experience fan fair. UNIVISION already serves as official Spanish-language network radio broadcaster of the NFL and jointly operates the league's official Spanish-language website.
"UNIVISION is committed to becoming the premiere sports destination for U.S. Hispanics, and this expanded partnership with the NFL, AMERICA's most popular sports league, allows us to further deliver on this promise across platforms," said UNIVISION President/CEO JOE UVA. "As the Official Hispanic Media Partner of select SUPER BOWL XLV events, we will be providing our audience with a dynamic, 360 degree experience around some of the most entertaining events which occur during America's most popular sports weekend."
"We are pleased to expand our partnership with UNIVISION, America's leading Hispanic media company," said NFL Commissioner ROGER GOODELL. "We've had the most-watched start to an NFL season ever among Hispanic viewers. Our partnership with UNIVISION across multiple platforms highlights our commitment to connect with the NFL's passionate and growing Latino fan base."