Curtis Media Launches New Top 40 'Pulse' Simulcast In Raleigh
November 1, 2010 at 1:13 PM (PT)
HALLOWEEN brought a new radio "PULSE" to THE RESEARCH TRIANGLE region of NORTH CAROLINA. SUNDAY evening at 6p, CURTIS MEDIA GROUP launched Top 40 "PULSE 102 FM" on two signals that are new to the market. The station debuts with 10,000 songs in a row commercial-free and will be simulcast on WPLW (102.5)/HILLSBOROUGH, NC and WWPL (102.3)/SMITHFIELD, NC). Both stations have been owned by the company for some time but were awaiting FCC approval.
The PULSE 102 FM format targets women 25-34 with a "high-energy, streamlined blend of contemporary hits." Sister Country WQDR/RALEIGH Station Mgr. LISA MCKAY is architect of PULSE 102 FM. RALEIGH-based HARKER RESEARCH conducted the initial format study last AUGUST, and VALLIE-RICHARDS-DONOVAN has signed on to consult the project.
Core superstar artists for the new PULSE 102 FM include LADY GAGA, ENRIQUE IGLESIAS, USHER, KATY PERRY and KE$HA.
"It’s been a long road to get to this point," said CURTIS MEDIA Pres./COO PHIL ZACHARY. "There were times along the way when DON (CURTIS) and I weren’t sure we’d ever make it to the finish line. But he’s a master at station move-ins and had this vision for a good 10 years. Once it became clear we’d have full market coverage, we both got out of the way and turned the whole project over to LISA MCKAY."
MCKAY said it’s a rare opportunity to launch a new radio product with a fresh perspective and no baggage. "It's amazing what we learned when we invited our listeners to tell us exactly what they wanted from their favorite station," she said. "People are still passionate about radio. They just want it their way; so that's what PULSE 102 FM is going to deliver."
Listen to their stream here.
And PULSE 102 FM PD LISA McKAY is looking for APD/on-air applicants. Send your package in to her now at email@example.com.