Ken Benson Launches P1 Research
November 1, 2010 at 2:13 PM (PT)
Veteran programmer and consultant KEN BENSON has launched P1 RESEARCH, a global programming, research and marketing company.
BENSON, who will serve as EVP of the new venture and was previously SVP/International for PINNACLE MEDIA WORLDWIDE for the last eight years, said, "Our experience in research and consulting world-class companies like NRJ GROUP FRANCE, ARAB MEDIA GROUP DUBAI, and CORUS ENTERTAINMENT CANADA will be the foundation that P1 will continue to build success on."
P1 will also continue working with SPARKNET COMMUNICATIONS developing the JACK FM brand worldwide, and with JACK FM licensed stations in the UNITED STATES.
He added, "There is a tremendous opportunity to continue building the JACK FM brand by applying our processes in creating experiences that drive high consumer passion and ratings."