ACM Lifting Lives Announces November's 'My Cause' Theme
November 3, 2010 at 11:10 AM (PT)
ACM LIFTING LIVES has announced that the NOVEMBER theme for its monthly “My Cause” web feature is “Hometown Heroes.” The web feature, which launched in AUGUST, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
At the ACM AWARDS last APRIL, ACM LIFTING LIVES converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the “My Cause” web feature on ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.
Donations can be made to each charity using a donate link available with each video. The NOVEMBER “Hometown Heroes” feature includes DANNY GOKEY for SOPHIA’S HEART, REBA McENTIRE for REBA RANCH HOUSE, CARRIE UNDERWOOD for C.A.T.S. FOUNDATION and DARRYL WORLEY for the DARRYL WORLEY FOUNDATION.
To watch the NOVEMBER “My Cause” videos and donate to these causes, visit ACMLiftingLives.org. A new theme including more artists and charities will be announced in DECEMBER.