WTMJ To Replace Retiring Jonathan Green With Afternoon News Block
November 4, 2010 at 3:02 PM (PT)
JOURNAL Talk WTMJ-A/MILWAUKEE's replacement for the long-running "GREEN HOUSE" in afternoon drive will be "WISCONSIN'S AFTERNOON NEWS," a three-hour news block anchored by former sister NBC affiliate WTMJ-TV (TODAY'S TMJ4) anchor/reporter JOHN MERCURE. The new block will debut in the 3-6p (CT) weekday slot on JANUARY 3rd, following the retirement of station mainstay JONATHAN GREEN. MERCURE left the TV station in 2009 to join ASSURANT HEALTH as Corporate Communications Manager.
"For us, the question was never 'who should replace JONATHAN GREEN?'; rather, it was 'what should replace THE GREEN HOUSE?'. JONATHAN is a one-of-a-kind entertainer, and the format of 'THE GREEN HOUSE' was built specifically around him. 'THE GREEN HOUSE' was a tremendous afternoon companion for thousands of listeners for over four decades and we salute JONATHAN for his years with our station serving the audience," said JOURNAL BROADCAST GROUP EVP/Television & Radio Operations STEVE WEXLER. "We will be announcing a farewell event for JONATHAN in the near future so his many fans can thank him for all he's done for WTMJ and for our community. I also wish to add my personal gratitude to him for giving me an opportunity to learn about the power of local radio when I was an intern for him in the mid 1970s.
"Now we're turning the page. We wanted to build a news show that fit the WTMJ mission to be informative, relevant, entertaining and compelling," WEXLER added. "Our idea of a strong news show led us to JOHN MERCURE. The more we talked with him about our vision, the more it made sense for both of us. JOHN's local contacts, his knowledge of the area and his news instincts are a perfect match for this new project."
"I am very excited to join the talented team at NEWSRADIO 620 WTMJ," MERCURE said. "I look forward to adding depth and perspective to the issues that matter to our listeners. I will work hard every day with the team to dig deep, add context and make a difference on the stories that are important to WISCONSIN residents."