Scarborough Research Launches PRIME Lingo
November 9, 2010 at 8:32 AM (PT)
SCARBOROUGH RESEARCH has launched of PRIME LINGO, the company’s new web-based software platform. The software brings SCARBOROUGH’s in-depth data on cross-media consumption, local shopping patterns, consumer lifestyles, sports interest and demographics to the desktops of media and marketing professionals.
"The task of 'research' was once reserved for statisticians, media modelers and market planners. But now it is increasingly permeating the daily work lives of all types of people in the media, marketing and advertising industries," said EVP/Sales STEVE SERAITA. "That is the very reason why we developed PRIME LINGO -- to be an intuitive, easy-to-use, web-based software platform with analytic functions for both novice and experienced users. We recognize the industry needs software that makes SCARBOROUGH data more accessible to all types and levels of professionals -- not just the researchers."