WISX Tweaks Hot AC Format For 'Listener-Driven' Input
November 15, 2010 at 3:25 PM (PT)
CLEAR CHANNEL WISX/PHILADELPHIA has re-branded its Hot AC format to become MIX 106.1 where "You Control The Mix." The new branding comes with a high-tech twist: MIX 106.1 listeners will now have a real-time say in what’s played.
"Branding our station with the “MIX” moniker is the next natural step in our evolution," CLEAR CHANNEL Operations Dir. and MIX 106.1 PD BRIAN CHECK said. "We ’re also introducing new digital technology, 'Listener Driven Radio,' which gives our audience a chance to participate in song selection."
"Mix Control" will offer listeners a chance to influence which song is played next and will be available MONDAY through FRIDAY from 9a- 5p at the station’s new website www.mixphiladelphia.com, which goes live this THURSDAY, NOVEMBER 18th.
There will be no change in the air personalities on the MIX. Follow the station on FACEBOOK and TWITTER @mixphiladelphia.