Westwood One, Performance Racing Network Ink Deal
November 16, 2010 at 8:40 AM (PT)
WESTWOOD ONE has signed a multi-year joint marketing agreement with the PERFORMANCE RACING NETWORK (PRN) for ad sales, research and affiliations. PRN's coverage of the NASCAR SPRINT Cup Series and NASCAR NATIONWIDE Series will be added to WESTWOOD ONE's schedule.
"We are pleased to partner with PRN to add motorsports to our program lineup and offer our customers a year-round schedule of play-by-play radio sports," said WESTWOOD ONE Pres. ROD SHERWOOD.
"We are thrilled with the growth potential this partnership brings to PRN and look forward to a long, healthy and mutually beneficial relationship," said PRN Pres./GM DOUG RICE. "Although PRN will continue to self-represent for sales and affiliations in the majority of cases, this partnership with WESTWOOD ONE will create some new opportunities for us."