Sirius Satellite Radio Was Born 11 Years Ago Today
November 18, 2010 at 5:38 AM (PT)
CINDY SIVAK of SIVAK ENTERTAINMENT reminds us "On this date, NOVEMBER. 18th, 1999, CD RADIO officially changed its name to SIRIUS SATELLITE RADIO. I was VP/Talent & Industry Relations at the time and organized a party/concert at the BEACON THEATRE with STING as entertainment. It was billed as a welcome/thank you to the industry but was secretly a name change party. At about 9p, the new name SIRIUS was revealed by Founder/CEO DAVID MARGOLESE and STING hit the stage! A very proud moment for me and everyone on our skeletal staff -- Programming, Engineering, Finance, and Marketing."
Key Dates For Sirius Satellite Radio
1990: SATELLITE CD RADIO is founded in WASHINGTON, D.C.
1992: The company becomes known as CD RADIO, INC.
1993: SKY HIGHWAY RADIO CORP. is purchased.
1994: The company makes its initial public offering of stock on the NASDAQ.
1997: A broadcast license is purchased in a FEDERAL COMMUNICATIONS COMMISSION auction.
1999: The company name is changed to SIRIUS SATELLITE RADIO, INC.; the company moves to new headquarters in NEW YORK CITY.