RAB Rolls Out The Revenue Road Show
November 22, 2010 at 6:59 AM (PT)
The RADIO ADVERTISING BUREAU (RAB) is launching an In-Market Revenue Road Show focusing on markets sized 50-100. The Road Show scheduled for first quarter 2011 will include a turn-key training session customized for each market’s individual growth revenue needs.
The RAB notes, "The Radio industry has been pacing at a 6% growth YTD; yet local revenue has lagged. This initiative addresses some of the key barriers to revenue growth. RAB will work with market and station managers to assess their needs, challenges and opportunities. RAB trainers will then present a unique training program in key markets. Potential areas to be covered include sales management, business development, creative, advertising and research with a drill-down into a market assessment and opportunities to drive business immediately."
"Radio has seen a terrific resurgence in 2010," said RAB Pres./CEO JEFF HALEY. "The marketplace continues to evolve and it is imperative our sales professionals have the right tools to compete in 2011. We believe this customized in-market training will bring great ROI for participants."