Don Cheto Gets Into 3 More Markets
November 22, 2010 at 11:20 AM (PT)
LIBERMAN BROADCASTING will be syndicating its morning drive radio program, "El Show de DON CHETO," into ACCESS.1 COMMUNICATIONS KSYR (LA INVASORA)/SHREVEPORT, LA; KOYE/TYLER-LONGVIEW, TX; and High Desert Broadcasting KCEL (RADIO LAZER)/PALMDALE-LANCASTER, CA. The new partnerships expand the show’s footprint in North America to 16 radio stations total, 15 in the U.S. and 1 in Mexico.
"DON CHETO’s’ on-target portrayal of the generational and cultural chasm within many Latin immigrant communities really resonates with listeners -- so much so that we ’re expanding both nationally and abroad," LBI MEDIA CEO/Pres. LENARD LIBERMAN said. "The show’s continued ratings success underscores the value of the ‘DON CHETO’ franchise and serves as a testament to our strategy of producing programming internally. It also sets the stage for continued investment and growth through the increase of its distribution platform."