Citadel Media And Abacast Team Up
December 2, 2010 at 9:17 AM (PT)
CITADEL MEDIA has entered into a comprehensive online sales and marketing agreement to represent ABACAST's online radio software services to all U.S. terrestrial radio stations, including CITADEL MEDIA’s portfolio of more than 4,000 affiliates.
"ABACAST offers a robust online radio platform and this opportunity will open multiple revenue channels for each of our companies as well as our affiliates," said CITADEL MEDIA Pres. JOHN ROSSO. "This agreement will provide a significant benefit for us as consumers continue to increase consumption of digital radio content."
"ABACAST is well positioned to take advantage of the changing radio market. We have a clear business model that doesn’t conflict with our customers’ businesses and allows us to provide the products and services that foster mutual prosperity." said ABACAST CEO ROB GREEN. "By combining our software platform with CITADEL’s sales network, we feel we are creating a unique opportunity not only for our companies but the radio industry as a whole."