KEZK/St. Louis To Rebrand As 'Fresh 102.5'
December 8, 2010 at 10:14 AM (PT)
CBS RADIO AC KEZK (SOFT ROCK 102.5)/ST. LOUIS will rebrand as "FRESH 102.5" after its current CHRISTMAS stunting is over. The rebranding will take effect on DECEMBER 27th at 5a (CT).
CBS RADIO ST. LOUIS SVP and Market Manager JOHN SHEEHAN said, “The KEZK call letters have always been synonymous with Adult Contemporary radio in ST. LOUIS. That will never change. The evolution to FRESH 102.5 allows us to contemporize the radio station to match the expectations of our core listeners.”
The station is now looking for a new morning show, with ED GOODMAN not in the post-FRESH lineup.