RADAR 107: Dial Global Contemporary Tops 18-49, 25-54
December 13, 2010 at 6:13 AM (PT)
ARBITRON's RADAR 107 ratings showed DIAL GLOBAL's Contemporary Network topping both Adults 18-49 and Adults 25-54.
For Adults 18-49 (MONDAY-SUNDAY 5a-midnight), the rankings were led by DIAL GLOBAL's Contemporary Network, edging its sister Complete FM Network; DIAL GLOBAL's Adult Power, PREMIERE RADIO NETWORKS' Modern Women Network, DIAL GLOBAL's Female Perspective, PREMIERE's Young Influencers:15 and Today's Men Network, WESTWOOD ONE's Adults Network, UNITED STATIONS' Impact Network, and PREMIERE's Informed Network rounded out the top 10.
In Adults 24-54, DIAL GLOBAL's Contemporary Network again topped the chart, with its Complete FM Network and Adult Power in second and third place, respectively. PREMIERE's Informed Network placed fourth, followed by WESTWOOD ONE's Adults Network, PREMIERE's Modern Women Network and Today's Men Network, DIAL GLOBAL's Female Perspective and Music and Entertainment, and UNITED STATIONS' Impact Network.
ARBITRON noted that over 189 million persons 12 plus heard one or more network radio commercials in an average week of the survey period, an increase of over 800,000 against last DECEMBER's report. Commercials aired on the 54 radio networks surveyed reached 73.7% of persons 12 plus, 74.1% of persons 18 plus, 73.3% of persons 35 plus, and 76.6% of persons 18-49.