Nielsen Pulls Plug On U.S. Radio Ratings
December 13, 2010 at 10:41 AM (PT)
THE NIELSEN COMPANY is ending its measurement of radio in the UNITED STATES, the company announced TODAY (12/13). The FALL 2010 ratings were the company's last for radio; back data and limited access to Radio Advisor software will continue to be available for use by clients as required.
The statement issued by the company says, "This decision has no impact on THE NIELSEN COMPANY's international radio measurement, and we will continue our radio measurement operations in each of the 11 countries we currently serve."
NIELSEN jumped into the radio ratings business in 2008 and had initially gained CLEAR CHANNEL and CUMULUS business in smaller markets, but the company has decided not to continue measuring radio.