Joan Gerberding Named EVP At Syndicated Solutions, Inc.
December 13, 2010 at 3:07 PM (PT)
Radio management and sales veteran JOAN GERBERDING has joined SYNDICATED SOLUTIONS, INC. as EVP. GERBERDING, who served as one of NASSAU BROADCASTING's top executives for several years and ran the company's NASSAU MEDIA PARTNERS and JERSEY RADIO NETWORK before moving on to positions as EVP/Advertising Sales for MEDIAGUIDE and President of MEDIA ASSOCIATES, will be responsible for the daily management of national ad sales, affiliate sales and related syndication activities for SSI, and will work closely with SSI President BOB CAREY to develop additional branded programming, staff, consulting services and specialty NTR opportunities.
GERBERDING, twice President of AMERICAN WOMEN IN RADIO AND TELEVISION (now ALLIANCE FOR WOMEN IN MEDIA) and a co-founder of MENTORING AND INSPIRING WOMEN IN RADIO and the WOMEN'S MEDIA CENTER, said, "As a longtime radio station operator (and someone who has the lumps and bruises to prove it), I have to say that BOB CAREY's enthusiasm for his company and its nationally syndicated programs was a big deciding factor when he asked me to join SSI. Added to the obvious talent of SSI's program hosts and staff, this decision was really a 'no-brainer.' I hope to use my experience and successes in growing radio stations to effectively help SSI build the brand, provide more programming options and give advertisers and sponsors targeted opportunities to deliver messages to their core consumers."
CAREY said, "Hiring JOAN was probably one of the easiest decisions I've ever had to make. She's a seasoned professional with an impressive track record of proven successes. I immediately identified with her tenacity and passion and have full confidence her vast experiences, relationships and ability to consistently win will prove invaluable to our radio shows, sponsors and company growth. I'm delighted to add such a high-caliber, heavy-hitter and overall good person to our growing company. In short, JOAN's addition underscores a commitment to advancing SSI's syndication successes and achieving our ambitious expansion plans for the future."