Radio One Connects With Listeners Using Triton Loyalty Solutions
December 15, 2010 at 10:29 AM (PT)
RADIO ONE has selected TRITON LOYALTY to engage and interact with listeners online. As a result of interactivity, RADIO ONE plans to offer targeted advertising messages, creating an environment for advertisers' messages through the stations and their websites.
"Using the TRITON LOYALTY platform affords us a more efficient and better targeted opportunity for our clients to extend their marketing message to our audience," said RADIO ONE DIGITAL GM DAN SHELLEY. "Both on air and online, we’re creating an interactive community to engage and excite both our audience and our advertisers."
"Determining how to best target and engage with listeners and increase web traffic is a challenge for every radio station," said TRITON LOYALTY Pres. CHRIS BELL. "In selecting TRITON LOYALTY, RADIO ONE has the tools it needs to build loyalty databases, remarket and deliver relevant messages to a highly targeted group of loyal listeners -- creating multiple opportunities to boost revenue."