RAB Names Sheila Kirby SVP/Professional Development
December 27, 2010 at 11:13 AM (PT)
The RADIO ADVERTISING BUREAU (RAB) has named SHEILA F. KIRBY SVP/Professional Development as part of a structural change of its training division. She starts FEBRUARY 1st, 2011.
KIRBY will establish a cohesive professional development group across all of RAB's training services and work with the industry's leadership to develop a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based marketing and sales efforts.
"I am thrilled about SHEILA's joining the management ranks of the RAB," RAB Pres./CEO JEFF HALEY. "I have worked closely with SHEILA over the last four years as she served as an RAB Board Member and Chair of the RAB Sales and Management Conference and know there is no better person to lead this effort to ensure the radio industry's sales managers are prepared to grow revenue for their companies."
"I am excited about joining the RAB," KIRBY said. "I am very passionate about strengthening and enhancing our industry's sales force and image in the advertising marketplace and as a past RAB Board Member know how committed the organization is to doing just that."