WMVX Drops Hot AC For Adult Hits As 'The Lake'
January 3, 2011 at 6:07 AM (PT)
As ALL ACCESS reported last week (NET NEWS 12/29/2010), CLEAR CHANNEL Hot AC WMVX (MIX 106.5)/CLEVELAND had gone a'stunting a couple days after its all-holiday "Mixmas" programming ended.
The new format hit the airwaves this morning with the launch of "THE LAKE," an Adult Hits format. Look for a mix that includes DAUGHTRY, BRYAN ADAMS, ERIC CLAPTON, AEROSMITH, BON JOVI, DURAN DURAN, VAN HALEN, U2, INXS, JOURNEY, CYNDI LAUPER, BEE GEES, KELLY CLARKSON, NIRVANA, PRINCE and more.
"We are extremely excited to bring a different sound to THE NORTH COAST," said Pres./Market Mgr. GARY MINCER. "THE LAKE fills a musical void in CLEVELAND. We are proud to begin the NEW YEAR with a brand new radio station for CLEVELAND."
"We Play Anything, and that means a really surprising variety of songs from lots of decades and a really diverse group of artists," added PD TONY MATTEO. "This station is going to bring a really fun bunch of songs to CLEVELAND radio."
Check it out online at www.1065TheLake.com.