CRB Teams With CMA For Audience Study
January 3, 2011 at 9:44 AM (PT)
The CRB (COUNTRY RADIO BROADCASTERS) and the CMA (COUNTRY MUSIC ASSOCIATION), have partnered to present a new research project at CRS (COUNTRY RADIO SEMINAR) 2011, emphasizing new media usage in today’s primary Country music consumer demographic.
The comprehensive study surveys both Country Music consumers and professionals in the Country Music industry, making it unique from previous research projects presented at CRS. The parallel study not only tracks the actual new media engagement and usage by the Country Music fan, but also the perception of those trends by programmers, managers, artists and other executives within the Country Music industry.
“I think one of the most interesting things about this year’s study is that it’s going to poll people within our industry, not just fans and radio listeners,” said RUSTY WALKER, President of RUSTY WALKER PROGRAMMING. “It will be interesting to see how accurate we are in predicting the popularity of new media in the daily lives of our listeners. I’m betting there will be some surprises there.”
“How Country music consumers integrate new media into their daily lives seems to be changing at a rapid pace,” said GREG FUSON, CMA Market Research Director. “This research study is a great opportunity for us to truly gain insights on how today’s consumer is using the new media to interact with music.”
The study was conducted by NORTH CAROLINA-based media research firm, COLEMAN INSIGHTS. CRS will be held from MARCH 2nd thru 4th in NASHVILLE, with the Registration rate currently at $499. To register call (615) 327-4487 or visit www.crb.org.