Mark Levy Resigns from RAB and Forms Revenue Development Resources, Inc.
January 4, 2011 at 4:12 PM (PT)
MARK LEVY has announced his resignation from the RADIO ADVERTISING BUREAU (RAB) as VP/Sales to join former RAB EVP MIKE MAHONE to form REVENUE DEVELOPMENT RESOURCES, INC. (RDR), a company specializing in helping broadcasters generate substantial incremental revenue while increasing audience and enhancing that audience’s loyalty.
LEVY explained that RDR provides clients with a unique combination of turn-key resources that allow them to build audience and generate significant revenue across multiple platforms including broadcast, direct mail, web, e-mail and other digital connections. RDR services include customized on-site analysis, consultancy, training, and program implementation, as well as a host of creative and communication tools.
MAHONE and LEVY will be joined by HOLLY LEVY, former Dir./Customer Service at SUNMEDIA SYSTEMS, who will serve as RDR's Project Manager.
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