ACM Lifting Lives 'My Cause' Charities Announced For Month Of January
January 6, 2011 at 11:35 AM (PT)
ACM LIFTING LIVES announced TODAY (01/06), that the JANUARY theme for its monthly “My Cause” web feature is “RESOLVE TO HELP YOUR COUNTRY.” The web feature, which launched in AUGUST, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies.
At the ACM AWARDS last APRIL, ACM LIFTING LIVES converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the “My Cause” web feature on www.ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.
This month, “My Cause: Resolve To Help Your Country” focuses on causes that serve the nation in times of war or disaster. SHOW DOG – UNIVERSAL MUSIC artist TRACE ADKINS is featured with the WOUNDED WARRIOR PROJECT and VALORY MUSIC CO. artist REBA McENTIRE will also be featured with the RED CROSS.
To watch the JANUARY “My Cause” videos and donate to these causes, visit www.ACMliftinglives.org . A new “My Cause” theme including more artists and charities will be announced in FEBRUARY.