Mark Ramsey: The Most Important Takeaway For Broadcasters From CES
January 11, 2011 at 7:10 AM (PT)
MARK RAMSEY has an interesting take, post-CONSUMER ELECTRONICS SHOW, about radio's future. In his blog, RAMSEY writes:
"I'm struck by reading the post-mortems about THE CONSUMER ELECTRONICS SHOW in the radio trades -- the gist seems to sum up to this: Faster, HD Radio, faster! Radio must fight ever-harder to maintain the 'share of dashboard' in the cars!
These arguments miss the point altogether.
The issue is not 'HD radio or not.' Nor is it 'share of dashboard.' The issue is share of consumer. And share of consumer requires being in the traffic path each and every consumer wants to travel in, not building specialized detours and off-ramps that suit the industry at large but are indifferent to the interests and passions of consumers themselves."
"The industry formerly known as 'radio' has every opportunity to dive in to every automotive and portable digital experience imaginable, but to think we can force consumers down a proprietary path (unless our name is 'APPLE') is arrogant, naive and blind to the history and trajectory of technology."
Read the full blog here.