Broadcast Partners, Skid Trax Team Up To Launch SNAP Formats
January 12, 2011 at 4:36 AM (PT)
SNAP Formats have launched, and combine BROADCAST PARTNERS' local music formats with SKID TRAX personalities and imaging.
BROADCAST PARTNERS KEN MOULTRIE said, "SNAP formats are complete customized formats, individually designed for each station and market, so the choices are endless. We make it easy and affordable for stations to maintain total control over their hour-by-hour format clock including music, imaging, stop set placement, inventory, and locally produced programming."
SKID TRAX VOICE TRACKING, co-founded by TONYA CAMPOS and MICHAEL RAFFETY, believes SNAP formats will serve stations well. RAFFETY said, "Radio stations can experience the ease of delivery, with the added benefit of top-notch localized talent and programming."
SNAP formats are available on a market exclusive basis for select dayparts, or as a complete 24/7 programming solution. For more information, visit www.thenewbp.com or call (206) 905-9449.