Arbitron Names Paul Krasinski SVP/Digital Media
January 12, 2011 at 2:28 PM (PT)
ARBITRON INC. has appointed PAUL KRASINSKI SVP/Digital Media and Analytics. Formerly COO at ANDO MEDIA, KRASINSKI will be responsible for leading ARBITRON's service development efforts in the continuously evolving digital space. He'll work closely with the company's product, sales and IT departments.
"Our customers, and the media industry as a whole, see digital platforms as a key part of their long-term growth," EVP/Chief Strategy Officer TIM SMITH said. "Adding PAUL to our digital media team will help ARBITRON better position itself as a partner in digital audio measurement. No stranger to ARBITRON's core businesses, PAUL's background in radio and digital media make him the perfect candidate to lead our efforts."