Fan 590/Toronto, Fan 960/Calgary Add Sportsnet Branding
January 13, 2011 at 5:22 AM (PT)
In the wake of reports that CTV's CHUM RADIO is considering the launch of a radio network branded with the name of cable sports network TSN, ROGERS Sports CJCL-A (THE FAN 590)/TORONTO and CFAC-A (FAN 960)/CALGARY are being rebranded with the name of TSN's rival cable network ROGERS SPORTSNET. The TORONTO station is now SPORTSNET RADIO FAN 590 and the CALGARY outlet is similarly SPORTSNET RADIO FAN 960.
"We're excited to bring the strength of these two brands together," said ROGERS BROADCASTING Pres. SCOTT MOORE. "Both THE FAN and SPORTSNET resonate with passionate local fans. Our fans want to talk about and interact with their local teams. We offer the best place to do that."