Matrix Media Group Expands With Hip-Hop Label, Merch Division
January 17, 2011 at 11:01 AM (PT)
NASHVILLE-based MATRIX MEDIA GROUP announced plans to expand with hip-hop label TAKE BACK RECORDINGS and merchandising division TRANSFORM MERCH. MATRIX is currently home to Christian label TRANSFORM MUSIC GROUP.
"Hip-hop is one of the best-selling genres in the general market. Its artists are very popular and extremely influential. We believe it’s time that the Christian music industry embrace this genre and these artists who have the ability to reach people for Christ that we could never reach on our own," said MATRIX MEDIA GROUP CEO MATT ROGERS.
TRANSFORM MERCH will operate as a one-stop merchandise store for participating artists and will be an official SOUNDSCAN retailer. “I know how difficult it is for artists to mail their online orders out on tour while also maintaining good customer service. TRANSFORM MERCH is a great resource for artists in all stages of their careers to have peace of mind while continuing to bring extra income to their ministries," said TRANSFORM MERCH VP ERIKA ROGERS.