TRN's America's Radio News Network Sets January 24th Launch
January 17, 2011 at 11:49 AM (PT)
TALK RADIO NETWORK's ambitious all-news block programming now has a name and launch date, as AMERICA'S RADIO NEWS NETWORK gets set for a JANUARY 24th launch with its first three-hour daypart offering, noon-3p (ET). The block will be the first of five co-anchored 3-hour news-only blocks planned for the service.
CEO MARK MASTERS said, "The best part about syndicated long-form news blocks -- either on a stand-alone basis within an opinion Talk station lineup or back-to-back in an entire news only format -- is that they are beautifully produced, highly informative, fast paced and a 'safe island' for revenue in the midst of a talk lineup or as part of an entire news only lineup for both the local and institutional advertising marketplace.
"Opinion radio can be, in rare cases, a boycott-laden space of 'super-sensitivities' for certain agency buyers. Because our anchors are just reporting the news, breaking news stories or interviewing news makers, the co-hosts won't be offering opinions, just great energy and focus on the important topics of the day. News radio is a 'safe buy environment,' the type of environment which is usually bought by music or top of the hour news buyers, making it the best of both worlds for our affiliated stations' revenue needs."
He added, "The flexibility of being able to 'cherry pick' certain three-hour long-form news blocks, or go all news, all the time will be unprecedented and highly profitable for our affiliates. Now our different radio networks' programming fills the void on both ends of the spoken word spectrum, with 'Best in Breed' opinion talk through the different TRN networks, and now long-form news only programming specifically designed for radio through AMERICA'S RADIO NEWS NETWORK."
"Long-form syndicated co-anchored news-blocks' time has come," said Pres./Programming PHIL BOYCE. "The MONDAY-through-FRIDAY news programming is designed to drive the news cycle, and make AMERICA'S RADIO NEWS NETWORK the first place to go for breaking news stories on radio."