CBS Interactive And Tonefuse Launch Advertising Partnership
January 18, 2011 at 7:56 AM (PT)
CBS INTERACTIVE MUSIC GROUP has partnered with TONEFUSE to represent advertising sales of their worldwide inventory.
"Video continues to be one of the most sought after online advertising options and our clients have been looking for ways to increase the reach of their messaging to an even bigger audience locally, nationally and globally," said CBS INTERACTIVE MUSIC GROUP Pres. DAVID GOODMAN. "By working with TONEFUSE, whose products are embraced by the same passionate music fans we cater to on a daily basis, we can immediately provide those opportunities and turnkey solutions."
Added TONEFUSE CEO VAL KATAYEV, "THE CBS INTERACTIVE MUSIC GROUP's ability to offer TONEFUSE's engaging video inventory to advertisers on the global landscape has far reaching benefits. Clients from various parts of the world can tap into this rich media platform with ease through the division’s one-stop sales organization that offers a multitude of on-air and online advertising options to choose from."