TargetSpot To Sell Spots For CBS Radio
January 18, 2011 at 10:31 AM (PT)
Digital audio advertising network TARGETSPOT INC. will start selling in-stream audio ads for CBS RADIO stations available on the RADIO.COM, AOL RADIO, and YAHOO! MUSIC mobile applications. In addition, TARGETSPOT will deliver audio ads to CBS RADIO stations available on the RADIO.COM iPAD mobile application.
"Mobile radio is the next frontier for listeners in their consumption of music and audio programming," TARGETSPOT CEO EYAL GOLDWERGER said. "TARGETSPOT’s Internet and mobile radio advertising network gives digital advertisers the opportunity to surround their target customer with messaging at home, at work, in the car, or at the gym, no matter what device they are using to listen."
"As a result of the wealth of new technologies available in the marketplace our current businesses are seeing tremendous benefits and growth," BS INTERACTIVE MUSIC GROUP Pres. DAVID GOODMAN said. "Audio advertising is one of the most powerful tools a marketer can use to deliver their message. Being able to offer clients that opportunity not just over the air but online as well places us in a unique position over our competitors."