101 ESPN/St. Louis Adds Balzer, Softli
January 25, 2011 at 1:24 PM (PT)
BONNEVILLE Sports WXOS (101 ESPN)/ST. LOUIS is adding veteran football reporter HOWARD BALZER and former ST. LOUIS RAMS executive TONY SOFTLI to its staff.
BALZER, whose resume includes stops at ESPN, PRO FOOTBALL WEEKLY, USA TODAY SPORTS WEEKLY, THE SPORTING NEWS, and other outlets, has been named Managing Editor for 101ESPN.COM and will contribute both on-air and online. His radio background includes stints at crosstown KTRS-A, KSLG-A, and KFNS-A and SIRIUS SATELLITE RADIO.
SOFTLI will serve as the station's NFL Insider and will be featured on the air and online.
The addition of BALZER and SOFTLI bumps RAMS Insider BRIAN STULL to baseball, becoming CARDINALS Insider and host of "ST. LOUIS BASEBALL TONIGHT" during the 2011 season.