Rick Dees Partners With Westwood One For Multi-Program Deal
Cumulus Inks Over 25 Stations For Dees Programming
February 1, 2011 at 5:01 AM (PT)
WESTWOOD ONE has announced a partnership with DEES ENTERTAINMENT to add a brand new suite of RICK DEES shows to its roster of programming, including: THE DAILY DEES, RICK DEES 80s AT 8, RICK DEES 90s AT 9, WEEKLY TOP 40 (archives) and THE TEEN TOP 20 WITH KEVIN DEES.
As part of the deal, WESTWOOD ONE will also take over syndication of the RICK DEES WEEKLY TOP 40 and TOP 20 COUNTDOWNS for Top 40, Hot AC, and Mainstream AC Stations.
WESTWOOD ONE also grabs immediate support for the new suite of programs, inking a deal with more than 25 CUMULUS stations to carry the shows.
DEES commented, "Having a single product on the WESTWOOD ONE platform would be a thrill, but to have 10 is a dream come true! I'm excited to partner with these visionary companies to bring our topical, fun and PPM friendly shows to new audiences. It is the perfect time to launch our daily radio show, and having the CUMULUS stations right out of the box is huge."
"These are innovative new products from one of the most recognizable brands in radio history, and it is a privilege to welcome RICK DEES to the WESTWOOD ONE family," said WESTWOOD ONE EVP/Affiliate Sales DENNIS GREEN. "RICK has been connecting with audiences and advertisers for over 20 years, and he's only getting better."
CUMULUS EVP/COO JOHN DICKEY added, "CUMULUS is pleased to work with RICK's company to find quality solutions to fit its programming needs. RICK is one of the biggest brands in radio. These new products like the DAILY DEES are going to allow our radio stations to sound even more competitive and relevant to our listeners. We view RICK and his company as a true brand enhancer."