New Syndicator Verge Network Launches
February 1, 2011 at 2:39 PM (PT)
New syndicator VERGE NETWORK, INC. has launched operations from offices in NASHVILLE, KANSAS CITY, and LITTLE ROCK, with a new website at RadioChanged.com. STEVEN LUDWIG will serve as President of the new operation, with GRANT MERRILL as VP/Sales and DAN HOLIDAY as VP/Operations, and the company says it is looking to add a National Sales Manager.
"Smartphones are dramatically changing how listeners do just about everything, and our audiences have moved way beyond websites. VERGE NETWORK has gone to school on those behavior changes in listeners, anticipated the strong upside for Radio in the smart phone world, and what tools broadcasters will need to adapt to all of this rapid change," said LUDWIG.
HOLIDAY added, "We're providing a lot of traditional content you'd expect from a syndication company, but we're gearing everything we do to integrate with the on-line environment. Better content, on-air and online, without extra work at the station level. That's the big difference."
"We've been re-thinking syndication from the standpoint of radio stations that need to outsource content and services to grow and thrive. Radio people see what's going on with the audiences and they look for concrete ways to adapt, so we're focused on practical solutions. Things are changing fast. We get it. But we're actually doing something about it," said MERRILL.
Content and services to be offered will be announced later this week. Reach the team at (855) 99-VERGE.