Nashville's River Has A Name Change
February 3, 2011 at 3:22 PM (PT)
CLEAR CHANNEL Top 40 WRVW (107.5 THE RIVER)/NASHVILLE OM/PD RICH DAVIS pulls out his needle and thread and sews a new name on the station.
"107.5 THE RIVER did in fact change our name this morning at 6a," said DAVIS. "However, not to what you would've thought! No KISS, no AMP, no NOW -- nope. 107.5 THE RIVER became 107.5 THE TAYLOR."
"TOMORROW morning, tickets go on sale to see our hometown superstar TAYLOR SWIFT for her two upcoming shows in SEPTEMBER," explained DAVIS. "We love TAYLOR and TODAY we're blowing out tickets every hour to see her live, but I wanted to take it to the next level. So we’ve changed the name of the station. All day today we are 107.5 THE TAYLOR. Jingles, Sweepers, Top of Hours, everything! n top of that we’ve tailored (pun intended) our website."