Arizona Diamondbacks Move Spanish Broadcasts To 710 AM ESPN Deportes
February 11, 2011 at 12:26 PM (PT)
The ARIZONA DIAMONDBACKS are moving Spanish-language game broadcasts from MARQUEZ COMMUNICATIONS Regional Mexican KSUN-A (RADIO FIESTA)/PHOENIX to crosstown ENTRAVISION Spanish Sports KBMB-A (710 AM ESPN DEPORTES) in the first season of a three-year deal. OSCAR SORIA, MIGUEL QUINTANA and RICHARD SAENZ return to call the action.
DIAMONDBACKS President and CEO DERRICK HALL said, "Transitioning our Spanish-language broadcasts to ESPN DEPORTES 710 AM will allow us to better communicate with D-backs fans in the Hispanic community. Not only will fans be able to listen to D-BACKS games on PHOENIX's only all-sports Spanish-language station, but ENTRAVISION COMMUNICATIONS CORPORATION will enable us to promote our product through each of the radio stations that are members of their powerful cluster. The new working relationship also allows us to inform our fans that prefer to listen in Spanish about our numerous community-based programs and ways they can enjoy the fan experience at CHASE FIELD."
"We are extremely excited to join the ARIZONA DIAMONDBACKS as partners," said ENTRAVISION PHOENIX GM CHRIS MONCAYO. "The D-BACKS organization understands the importance and significance of reaching the Hispanic community. Now, we have the opportunity as partners to continue to increase the community's level of awareness and participation with ESPN DEPORTES 710 AM while utilizing the power of our other FM stations, (Regional Mexican KLNZ) LA TRICOLOR 103.5 and (Spanish Oldies KVVA-KDVA) JOSE 106.9 and 107.1. ESPN represents the best-known brand in sports programming and will now offer year-round local sports programming with the D-BACKS and the ARIZONA CARDINALS, who will be entering their seventh season with us in 2011."